The Team Behind the Label
Meet The Team
A&R, producers, engineers, and marketers powering every release.
About Us
The Team Behind the Label
At Unity 7 record label, people make the difference. Our A&R team, music producers, mixing and mastering engineers, and label marketing specialists work as one from first demo to global release. We blend creative taste with data-driven strategy, so every artist gets clear direction, premium sound, and a launch plan that converts attention into loyal listeners. Meet the team shaping every track, campaign, and milestone.
Meet the Record Label Team

CJ “Gutta Keys”
CJ “Gutta Keys” Upton is an award-winning super producer, the visionary founder of Unity7 Entertainment, and an accomplished serial entrepreneur and advocate. Renowned for his exceptional
ability to unite diverse talents and craft extraordinary music experiences, CJ has firmly established himself as a genius in the music industry.
With a career over two decades, CJ’s unique sound and innovative production techniques have left an indelible mark on the music world. He has worked with a roster of legendary artists, including Jaheim and Mary J. Blige, producing timeless tracks that have topped charts and resonated with fans worldwide.
Beyond his musical accomplishments, CJ is a dedicated advocate for aspiring musicians and a champion for community initiatives.
His entrepreneurial spirit extends into various ventures, where he continues to make significant contributions to the industry and society.

Varnell Johnson
Varnell Johnson, affectionately known as VJ, was a veteran music executive and former president of the Living Legends Foundation.
Born in Philadelphia, he graduated from Simon Gratz High School at 16 and
served as a combat medic in the Vietnam War. After an honorable discharge, he earned a degree in marketing and advertising from Temple University, where he first encountered the music business.
VJ was known for being one of the first Black executives to have total autonomy within the label system. He not only signed great artists but also hired and mentored other Black executives, significantly impacting many careers. He was always a source of advice and support, known for his caring nature and promotion of women in the industry.
Through his company, Junes Entertainment, VJ continued to provide his expertise to industry artists and label executives. His leadership and vision left an indelible mark on the music world.

Jay “Jimi” Williams
Jay “Jimi” Williams, CEO of Unity 7 Entertainment, is a distinguished figure in entertainment marketing and artist development, with over 17 years of experience since launching his career in May 2006.
A graduate of William Paterson University with a degree in Business Administration Management, Jay has mastered both
traditional methods like flyers and posters, and digital strategies across platforms such as Myspace, Facebook, Twitter, Snapchat, TikTok, and email campaigns. His proactive approach and deep industry knowledge enable him to consistently deliver impactful results and drive growth for his clients.
At Unity 7, Jay’s leadership shapes strategic direction, fostering an environment of creativity and excellence that positions the company at the forefront of cultural influence in the global music scene.

Beverly Paige
Beverly Paige, a trailblazing figure in the music industry, stands as a Hip Hop Publicity Pioneer and the first Black woman to be named Vice President of Publicity at a major record label.
Renowned for working with the industry’s best and brightest, she has played a pivotal role in shaping the careers of numerous iconic artists. As the co-creator of the Ghetto Fabulous fashion movement, Beverly has left an indelible mark on both the music and fashion worlds. She is also celebrated as an executive producer, educator, and public relations expert.
Her innovative spirit, combined with her exceptional communication skills, has solidified her reputation as an influential thought leader. Beverly Paige’s contributions continue to inspire and shape the cultural landscape.

Jaketa Thompson
Jaketa Thompson, a dynamic force in the marketing industry, attended the prestigious Cornell University, where she
further honed her skills and laid the foundation for her remarkable career.
With years of experience, she has
consistently demonstrated her expertise in bringing the best in marketing, creative solutions, and strategic thinking to the industry.
Recognized for her exceptional contributions, Jaketa was named among Inside Business Magazine’s Top 40 Under 40. Her relentless drive and commitment to excellence continue to inspire and shape the marketing landscape, making her a sought-after expert and visionary in her field.
